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Retail Technology, Retail technology News

French online retailers use BI to support growth

French online retailers use BI to support growth
Homepage: lemoncurve.com
Wednesday July 16 2014

The online women’s intimate apparel and men’s fashion retailer are both banking on big data to strengthen their online e-commerce presence

Europe is expecting to see online retail sales to reach a projected €233.9 billion by 2018, according to Forrester Research as clothing remains the largest online sales category.

Agains that backdrop, Lemon Curve and Menlook.com have both implemented BI technology by eCommera that will allow them to take customer-focused data action and prepare for growth.

LemonCurve, the French multi-brand online lingerie retailer, is using the DynamicAction platform to drive online revenue and profitability as part of its overall aim of becoming the ‘go-to’ lingerie website for women in France.  

Luxury men’s fashion retailer Menlook.com is also using DynamicAction to manage peak trading fluctuations across Europe. “This solution will support our strong growth in France and globally,” said Marc Menase, Menlook.com’s founder. “Menlook.com puts big data at the centre of its strategy.

Cloud-based DynamicAction translates enterprise-wide big data into actions. 

Tagged as: e-commerce | online sales | clothing | multi-brand | big data | BI | eCommera | DynamicAction