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Retail Technology, Retail technology News

Fredhopper partners with Appliances Online

Friday March 19 2010

DRL-owned Appliances Online partners with Fredhopper for customer-led search and navigation website overhaul

DRL-owned Appliances Online partners with Fredhopper for customer-led search and navigation website overhaul

 

DRL, the UK’s largest white-label online kitchen appliance retailer whose clients include Boots, Marks and Spencer and Argos, is embarking on a customer-led, three phase search and navigation website development project for its consumer-facing white goods retail site, AppliancesOnline.co.uk.

 

The company has struck a partnership with international e-commerce search and merchandising expert, Fredhopper.

 

The preliminary phase currently in development will incorporate an improved on-site search and navigation structure based on findings from customer focus groups. Developments will be completed by the end of March and include accommodating for customer spelling mistakes when searching, returning the most relevant results despite these errors.

 

Adding market-leading personalisation

 

“By working with Fredhopper we believe we’ll push the market forward, benefitting our own customers and online shoppers everywhere,” said Matthew Lawson, senior web development consultant at DRL.

 

“We’re using technology in innovative ways to change the website based on our customers’ needs and requests. Browsers will be able to access a range of information to help them learn about appliances and buy the most suitable products. When they search they’ll be given results segregated into products, blogs, reviews, news and videos.”

 

“We aim to increase on-site conversion by up to 40% for Appliances Online,” said Joris Beckers, chief executive of Fredhopper. “The company’s customers will benefit from an enhanced shopping experience and be able to find exactly what they want more quickly.”