Digital marketing boosts The Entertainer
Thursday January 5 2017
High street and online toy retailer The Entertainer has tripled email revenue and seen a 97% rise in year-on-year sales after using a new digital marketing platform
The UK company implemented SmartFocus’ The Message Cloud 18 months ago and has enjoyed a significant return.
Additional benefits include a 36% boost in new sales, a 61% rise in conversion rates and a 120% increase in mobile sales.
Rob Wood, head of online at The Entertainer
, said: "Maximising your customers' lifetime value and capitalising on your inventory to give you the best marketing revenue possible is a simple task when you have the right innovative and intuitive digital tools available.
"Luckily that is what The Message Cloud has given us; alongside the power to send unique and personalised messages, triggered by the customer and powered by split-second live data.”
The Entertainer will appear alongside SmartFocus
to showcase its success with The Message Cloud at NRF Retail's BIG Show event in New York from 15-17 January.