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Digital marketing boosts The Entertainer

Digital marketing boosts The Entertainer
Thursday January 5 2017

High street and online toy retailer The Entertainer has tripled email revenue and seen a 97% rise in year-on-year sales after using a new digital marketing platform

The UK company implemented SmartFocus’ The Message Cloud 18 months ago and has enjoyed a significant return. 

Additional benefits include a 36% boost in new sales, a 61% rise in conversion rates and a 120% increase in mobile sales. 

Personalisation

Rob Wood, head of online at The Entertainer, said: "Maximising your customers' lifetime value and capitalising on your inventory to give you the best marketing revenue possible is a simple task when you have the right innovative and intuitive digital tools available.

"Luckily that is what The Message Cloud has given us; alongside the power to send unique and personalised messages, triggered by the customer and powered by split-second live data.”

The Entertainer will appear alongside SmartFocus to showcase its success with The Message Cloud at NRF Retail's BIG Show event in New York from 15-17 January.