Twitter steps away from ecommerce
Thursday January 19 2017
Social media giant Twitter is killing its buy button as it looks to wind down its ecommerce drive
TechCrunch has reported that customers of ecommerce platform Shopify are receiving notices informing them that the Twitter sales channel is getting shut down “as a result of the Twitter team pivoting way from their ecommerce focus”.
The publication said it understands Twitter is now gradually winding down the “Buy” button, and with it the partnerships that it forged to bring in retailers and other businesses to use them.
Twitter will continue to offer a “Donate” button to give to charitable causes and other nonprofits, which Twitter will offer directly.
Other links to Buy information, such as this information page on Twitter’s Business site, will also slowly now start to disappear, as the products are no longer being offered, TechCrunch added.