CASE STUDY: FatFace tackles US compliance in global expansion
Thursday February 9 2017
As fashion retailer FatFace looked to US expansion it also required the perfect EPOS system to ensure compliance
The Challenge - Expanding into new waters
With the opening of six new stores on the East Coast of America, FatFace needed a retail systems provider with international experience.
The new EPOS system had to be suitable not only for international trading, but compliant
with US state tax laws and with experience in the arena.
It had to be trusted to get them up and running within tight deadlines, in order to maximise trading during up-coming holiday periods, and keep their expansion plans on track.
"The US is an important market for us as we expand our retail footprint and take FatFace international. We located our first stores on the east coast as we identified it as a good fit for the brand, matching the demographic with our lifestyle clothing ranges," said Simon Ratcliffe, infrastructure director at FatFace.
The Solution - An English Design
After extensive research in the retail systems market, the team selected the retail solution from UK-based Eurostop. FatFace looked at a number of solutions, but the competition did not have the IT infrastructure needed for the company's growth plans. Eurostop offered a well-matched solution, and had a proven track record in the US. e-pos touch is used in store at till point and each location is fully connected to the company's global stock inventory via an estate manager for companywide reporting.
To ensure that stock control between the UK and US is seamless Eurostop is also connected with FatFace's existing ERP system by Prologic.
The Result - FatFace.Washed in Happiness
FatFace opened their new US stores within timescales and are now trading successfully in the US with a POS solution which has the longevity to support them through potential expansion. They have accurate stock inventory across their global trading locations, and an intuitive POS solution, which gives the FatFace staff more time for engaging with their US customers and sharing the FatFace passion for their clothes.
The new tills also provide additional benefits, such as being able to receive deliveries that are despatched from the UK DC Hub. The six new US stores use Eurostop's e-pos touch on the fixed tills and are also able to run the software on fully portable tablets which provide a roving check-out and stock queries facility.
The mobile tablet is ideal for the FatFace store environment where the personal shopping experience is a high profile element of the service.