Lowes introduces the Holoroom
Tuesday March 14 2017
US home improvement retailer Lowes has debuted its immersive design and visualisation tool Holoroom
The on-demand virtual reality skills clinic has been launched at select stores in Boston and Canada.
Lowe’s is the first retailer to apply AR and VR technology beyond design assistance to address the evolution of home improvement learning and skills.
“During the past three years, we have been exploring real-life applications of augmented and virtual reality experiences to directly help our customers solve everyday problems,” said Kyle Nel, executive director of Lowe’s Innovation Labs. “Our experience has shown that customers are embracing AR/VR as part of their home improvement journey, and now, we are using immersive VR to help our customers learn the required skills to complete challenging home improvement projects.”
The Holoroom How To experience provides a more effective training tool so customers can learn DIY on their own terms. When users put on the virtual reality headset and hold the controller in each hand, they are immersed in a DIY project – such as tiling a shower – and given step-by-step instructions to complete the task.
Initial testing of the technology has not only proven an increase in recall, but also that training through VR using Holoroom How To boosts customer confidence and enhances motivation to take on DIY projects.
Over the course of several months, Lowe’s will evaluate customer response to this experience, gauging how this technology impacts customer learning and confidence.