Ginza Six to employ navigation system
Thursday March 16 2017
Japanese retail complex Ginza Six will employ an indoor navigation system when it opens on 20 April
The Tokyo-based complex will use Senion’s indoor positioning system (IPS) StepInside.
It will help shoppers navigate the expansive, 19 floor, state-of-the-art facility – with retail space spanning 500,000 square feet over eight floors – using their smartphones.
Ginza Six will feature 241 brands – including flagship luxury stores and notable restaurants – and is committed to providing shoppers with a superior and smooth shopping experience.
Senion’s indoor positioning system technology, coupled with the Ginza Six mobile app developed by Tigerspike, will enable shoppers to understand their location within the vast facility, and will show them the shortest route to their destination.
More than 20 million people are expected to visit Ginza Six each year, many of whom will be tourists unfamiliar with the enormous facility. Shoppers can download the free Ginza Six mobile app and use it for indoor navigation; to receive the latest news and promotions from stores; make reservations for dinner or services and many more useful functions to enhance their visit.
Dr. Christian Lundquist, Senion CEO and co-founder, said: “The Ginza Six Management Co. recognises that shoppers are looking for unique services and personalised attention when going to a mall, and StepInside is an effective tool for providing an interactive and personalised shopping experience.”