adidas unveils new app
Wednesday April 5 2017
Sportswear giant adidas has provided the first look at its new ALL DAY fitness app
The app provides inspiration around the four key drivers of athletic performance of movement, nutrition, mindset and rest.
It serves up a wide variety of short-term routines and practices called Discoveries across the four drivers of performance and well-being.
Each Discovery is grounded in science, and new ones will be featured monthly to keep things fresh.
Twelve Discoveries will be available at launch, including clean eating tips from chef Candice Kumai, workout sessions from yoga teacher Adriene Mishler and celebrity trainer Stephen Cheuk, as well as a custom mix of music designed to help you sleep from DJ Nina Las Vegas, and more.
You can try them out and discover what works for you whether at the beginner, intermediate, or advanced levels of fitness.
Stacey Burr, VP and general manager of adidas digital sports, said: “adidas ALLDAY will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable while still keeping it fun.”