Lakeland serves up new omnichannel software
Tuesday June 27 2017
Kitchenware retailer Lakeland has moved from an end-of-life product to a unified commerce solution
It has completed a successful implementation of the next generation VISION Commerce Suite
solutions and services, from PCMS.
The VISION Commerce Suite combines PCMS' many years of in-store solutions experience with the latest technology, delivering the seamless experience demanded by connected customers.
Gary Marshall, operations director at Lakeland, said: "Implementing true omnichannel solutions in a retail estate is more complex than simply replacing a PoS solution - we are extremely pleased that the partnership approach adopted by PCMS enabled great flexibility during the project, culminating in a successful rollout to all stores which was received very positively by our store colleagues.”
The new system also enables the kitchenware retailer to implement new services that further
enhance their customer experience. This year, Lakeland will be reviewing their mobile requirements, a key strategic move for the retailer as it looks to create a frictionless customer experience. In addition, it will also provide the ability to add in-store purchases to Click & Collect orders within a single transaction for more seamless shopper encounters.