Retailers using spy tech
Friday July 7 2017
Retail companies in Europe are using spy technology to energise sales and enhance customer service
That's according to a report in the Daily Telegraph, that says the James Bond style technology is used to read customers’facial expressions, heart rate and pupil dilation when shopping.
All of this is meant to identify when customers have trouble finding an item, read their reactions to particular products and identify and prevent the actions of shoplifters.
Speaking about these espionage type technologies in the report, Mark Thompson, director of retail and hospitality at Zebra Technologies, said: “They are mainly designed to improve people’s shopping experience, but now shops are discovering they can [also] use hi-tech systems to catch shoplifters and learn more about their customers.”