LOreal made up with AR partnership
Wednesday July 12 2017
Cosmetics giant LOreal will have its makeup collections added to the YouCam Makeup beauty app
The augmented reality (AR) app will offer hundreds of millions of beauty lovers the opportunity to virtually experience makeup collections from L’Oréal brands, learn about the products, and shop through the app or instore.
The app – designed by The Perfect Corp. - can be used at L’Oréal counters or in free standing stores.
“The Perfect Corp. L’Oréal partnership accelerates on building omnichannel services to enhance the consumer experience at every touchpoint. Virtual make up, livestreaming, augmented reality shopping are key features in a modern beauty journey that mixes online and offline. These services delight our consumers and increase conversion rates for our brands,” said L’Oreal chief digital officer Lubomira Rochet.