Nordstrom embraces Snapchat for Anniversary Sale
Wednesday July 19 2017
US department store Nordstrom will make particular use of Snapchat for this years annual Anniversary Sale which begins 21 July
It will include a Snapchat geofilter for shoppers to share their location in any full-line Nordstrom store and an exclusive Snapchat lens featuring accessories on sale during the event which is unlocked via Snapcodes printed on coffee cups, catalogues and other items in-store.
In addition, a "Scan + Shop" feature will give consumers the opportunity to add items from the print catalogue to their Nordstrom app through a smartphone camera.
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