adidas launches new app
By Retail Technology | Tuesday November 7 2017
Sportswear giant adidas has launched a new app to bring consumers a seamless shopping experience, personalised services and inspiration on sport and style
Revealed at the Dreamforce software conference in San Francisco, the new app uses Salesforce technology including Commerce Cloud, Marketing Cloud and Service Cloud.
The app offers easy access to adidas online store product offerings and provides consumers with customised product recommendations, inspiration through personalised articles, blog posts, videos and real-time updates about the sports, athletes and products.
Consumers can also complete transactions directly in the app using the tap to buy through Apple Pay and Android Pay, track their order and chat with consumer service.
Personalisation
The app is available for download through the Apple App Store and the Google Play Store in the US and UK.
“With the adidas app we are truly enhancing and personalising our consumer’s experience. With one tap, consumers can now purchase directly through the app, track their order, interact with the brand and benefit from a customised newsfeed,” said Joseph Godsey, head of digital brand commerce at adidas.
adidas plans to roll out the new app in more countries through the first half of 2018.
