Scholl is embarking on its first affiliate marketing campaign as it looks to reach new audiences online

Scholl is embarking on its first affiliate marketing campaign as it looks to reach new audiences online

The global shoe and footcare retailer has appointed affiliate marketing agency R.O.EYE to run its first campaign in the UK, with a view to rolling out activity to European territories later this year.

R.O.EYE will be managing affiliate activity for www.scholl.com, driving traffic to the brand’s UK-focused retail site.

“We’re tapping into a new sales channel – increasing brand awareness and putting our products in front of a new demographic,” said Waseem Haq, head of digital solutions at SSL International, Scholl’s parent company. “Affiliate programmes will hopefully become a long-term addition to Scholl’s marketing activity.”

Tapping into key demographics

Scholl’s core customers are women and men over 30. The brand has already made strides into younger territories with the launch of its successful ‘Party Feet’ range of gel cushions; aimed at high-heel wearing young women. It has also recently teamed up with shoe retailer Kurt Geiger to create a collection of five summer styles.

Scholl was founded in 1904, and is present in 30 countries worldwide. Its website was re-launched in April 2008 to optimise its online brand presence and open up a direct to consumer sales channel.

“Opening a brand up to a new marketing channel for the first time is always an interesting step,” said Mark Kuhillow, director of R.O.EYE. “Scholl has recently launched its spring and summer range of products so we’ll be promoting these with our affiliate programme. We’ll be working to provide Scholl with increased online brand awareness and sales.”