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Debenhams illuminates flagship store

Debenhams illuminates flagship store
Thursday July 19 2018

Debenhams has updated its flagship Oxford Street store in London with a new dynamic window installation

The department store has worked with Unibox to develop a custom graphic solution for its window promotion.

Working directly with the Debenhams design team, Unibox guided initial concepts from an engineering perspective, which resulted in a custom specification of their Kinetik LED Lightbox - which features dynamic LEDs that augment a tension fabric graphic, with another Unibox innovation - Magnetik integrated inside the display. 

This allows the Debenhams team to create eye-catching window displays that amalgamate replaceable graphics and physical product display. 

Focus points

Parallel to the 20 metre dynamic lightbox, is another Kinetik display, sat on top of industrial-styled castors that mount onto a custom-designed track system, that allows the VM team to create focus points throughout the window. 

From brief to installation, the Unibox team delivered the unique solution in five weeks.

Tagged as: Debenhams | department store | visual display | Unibox