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COS goes online in China

COS goes online in China
Wednesday September 19 2018

London fashion brand COS will launch online in China next month on Alibaba’s Tmall platform

The brand will launch an online storefront on Alibaba's Tmall platform, China's largest business to consumer marketplace for both Chinese and international brands and retailers, as well as a standalone site,, in October 2018. 

The online launch will see the brand extend its offerings of core wardrobe essentials and timeless fashion to a broader audience across Mainland China, who will be able to shop the womenswear, menswear and childrenswear collections. 

The Alibaba Tmall launch is part of a larger expansion strategy in the market, which will see COS add to its store portfolio with a new flagship location in the Jing An Kerry Centre in Shanghai, as well as stores in Beijing, Xiamen and Guangzhou opening in the coming months. 

New chapter

Marie Honda, MD of COS, said: "Partnering with Tmall is an exciting moment for us and the launch online represents a milestone in our global expansion. We are thrilled to bring our collections to a broader audience across the market to complement our physical stores and look forward to this new chapter ahead." 

Jessica Liu, president of Tmall fashion and luxury, said: "Chinese consumers are among the most savvy and style-conscious in the world, and we are very excited to introduce COS's timeless designs to the more than half a billion consumers on Alibaba's platforms." 

Tagged as: COS | fashion | apparel | China | ecommerce | Alibaba | Tmall