Price comparison site adopts technology for optimising online performance from end-user perspective

Price comparison site adopts technology for optimising online performance from end-user perspective

Priceline.com has recently adopted technology from on-demand mobile and internet test and measurement solutions provider, Keynote Systems.

Priceline.com helps users obtain discount rates for travel-related items, such as airline tickets and hotel stays, by providing comparative pricing from numerous service companies.

The company is using Keynote Transaction Perspective and Keynote Internet Testing Environment (KITE) products to test the performance of its homepage and a range of transactions customers typically perform, such as searching for a hotel room or a flight on Priceline.com, as well as on Booking.com, Agoda.com and other members of the Priceline family of companies.

Maximised performance and return

“Keynote is very cost effective,” said Michael Diliberto, chief information officer of Priceline.com. “In addition, KITE allows us to easily create scripts and upload them into Keynote Transaction Perspective. The scripts are run against our web servers from a set of pre-selected nodes to simulate end-user transactions. This custom scripting is a very useful capability.

“Having an outside company with Keynote’s expertise regularly providing us with this insight is helpful in examining the variability in our site’s performance. This allows us to minimise our mean time to repair [MTTR] and optimises customer experience, which in turn leads to increased revenue.”

“Our customers’ connected and mobile web applications are becoming increasingly mission-critical. The experience of Priceline.com demonstrates that Keynote provides customers with the most accurate and comprehensive monitoring services and measurement data regarding Web application performance and availability from the end user perspective,” said Anshu Agarwal, vice president of marketing at Keynote.