La Redoute sales surge with social
By Retail Technology | Monday January 28 2019
French fashion and home furnishing online retailer La Redoute has had significant success with a new audience-first social strategy
Using Socialbakers’ social media marketing platform, the retailer has increased meaningful interactions with their customers by more than 74%.
It has also decreased cost-per-click by 23% by using the Socialbakers platform to optimise their social investment.
Multiple profiles
Before Socialbakers, La Redoute was looking for a way to inspire its audience, increase purchase intention and create a brand story that connects with customers.
Now the retailer can analyse performance within the competitive context, manage content and publish across multiple profiles and finally measure and quantify results in real-time with customisable dashboards.
“Audience analytics plays a key role in helping us to shape our social media strategy,” said Anna Faure, head of social media at La Redoute. “Socialbakers’ integrated approach to content intelligence has enabled us to create more engaging Instagram posts, backed by data insights, to grow our engagement, web traffic, ad costs, and, most importantly, sales.”
