QVC introduces social commerce
Thursday February 28 2019
Multi-platform retailer QVC is using new technology to make visual content shoppable on social media in the UK
The company is partnering with social commerce specialist Curalate to create the discovery-led shopping experience.
QVC is also enabling consumers to discover products from intelligent, shoppable images featured onsite via its #MyQVCFind gallery and also in blogs.
Emma Goble, content and social marketing senior manager at QVC UK, said: “Social commerce adds a new dimension to our multichannel retail offering, which is in tune with the way people now shop.”