Asda fine tunes customer experience
Friday March 1 2019
Supermarket Asda has selected a new in-store radio provider
Recent research has showing that music is the number one factor in lifting a shopper’s mood in-store, with over half (57%) of consumers disengaging if brands make poor music choices.
The nationwide rollout of Asda’s new station is designed to reinvigorate the shopping experience for both Asda’s customers and colleagues.
In-store media solutions company Mood Media is now in charge of Asda’s new station which can now be heard across more than 600 stores nationwide and plays two pre-recorded shows daily, from 10:00–14:00 and 15:00–18:00.
The morning show is presented by former Heart FM host and current Magic FM presenter Nick Snaith, with Virgin Radio’s Amy Voce taking over for the later slot.
There will also be an overnight slot hosted by Capital Liverpool’s Drivetime Show presenter Graeme Smith, aimed at keeping colleagues entertained throughout the night.
Andy Murray, chief customer officer at Asda, said: “The clever use of targeted playlists, colleague shout outs and inspiration and meal ideas coming from well-known DJs means we have really enhanced the in store experience.”