Calendar store invests in new e-commerce website from Maginus to improve offering and expand online channel reach

Calendar store invests in new e-commerce website from Maginus to improve offering and expand online channel reach

Calendar Club, Europe’s largest calendar store, has successfully gone live with a new e-commerce website from integrated multichannel retail and distribution software provider, Maginus.

Calendar Club currently generates 3% of business through the web, which it is looking to increase. The new website, designed and hosted by the provider, was implemented to help improve Calendar Club’s customer service offering and expand its existing online channel.

Added control, ease of use

Sharon Colclough, operations director at Calendar Club, said: “The Maginus eCommerce solution provides us with much more control than our previous site, and we are now able to effectively manage the layout, content, merchandising and promotions in-house and with ease. The new website is very user friendly and as a result of this we have seen a significant reduction in enquiries and technical issues coming into our call centre.

“Customers can now search for specific products and view them using the new zoomify feature, including close up views of front and back covers for each calendar, simplifying and enhancing the customer experience. We were pleased with our first season’s results on the Maginus platform, and are looking to increase our online market share substantially over the next few years through further developments in social media and with a continued partnership with Maginus.”

Experience and peer group are key

Colclough continued: “We selected Maginus because of their previous eCommerce experience, their ability to meet our budget requirements, and the speed at which they could implement the solution. Another benefit Maginus provides is a user group, where all Maginus customers using the eCommerce solution meet to share experiences and discuss potential improvements, which Maginus then takes into consideration – we thought this was a great example of Maginus’ commitment to its customers.”

CalendarClub.co.uk runs several established marketing programmes handled by Natalie Taylor of Bilby Marketing, including emails, affiliates and some paid search. Taylor has been very happy at the level of conversion on the new site during this first season stating: “Our natural search results have improved significantly with the new site, allowing us to greatly reduce our paid search costs, while email and affiliate conversion rates have also lifted. Maginus has provided us with a site that search engines seem to like, which was one of our key requirements.”