Virgin Atlantic Airways appoints Coremetrics for web analytics and strategic consultancy

Virgin Atlantic Airways appoints Coremetrics for web analytics and strategic consultancy

Virgin Atlantic Airways, one of the world’s leading long haul airlines, has selected marketing optimisation provider, Coremetrics to provide meaningful, actionable analytics about its website and online marketing campaigns. The deal delivers Coremetrics Analytics, customisable reporting tool, Coremetrics Explore and specialist analyst consultancy from Coremetrics Strategic Services.

Analysis to optimise performance

Coremetrics Analytics will enable Virgin Atlantic to assess how effectively its website and online marketing channels drive conversions, allowing the brand to increase optimisation to meet key performance indicators. Coremetrics Explore will present analytics data in accessible, customisable, visual reports.

Virgin Atlantic will also be working with Coremetrics Strategic Services to support its in-house analysts. Coremetrics’ team of experts will deliver strategic recommendations to improve Virgin Atlantic’s marketing and promotional activities, as well as its website design and usability.

Veronica Brown, e-commerce commercial manager for Virgin Atlantic, commented: “Having managed our previous analytics system in-house, our primary objective in appointing a new analytics supplier was to find a partner that could deliver strategic consultancy and support, in addition to effective technology. The team’s expertise and sector understanding means that we are confident Coremetrics will provide us with data and insight we need to meet our business goals.”