Home and garden retailer has adopted new in-store marketing system to improve staff productivity and promotional execution

Home and garden retailer has adopted new in-store marketing system to improve staff productivity and promotional execution

Robert Dyas is rolling out the net tickIT solution from in-store customer marketing software provider, Pierhouse to help it sell more through better management and easier execution of its promotions.

The 100-shop group has integrated the sign and ticketing solution with its new product database so that more detailed product descriptions can be included in promotional material to help customers select the best product for their needs.

System delivers mobility, efficiency

In addition, Robert Dyas is linking net tickIT to handheld terminals so that staff can ‘order’ any missing or extra piece of point-of-sale (PoS) collateral – whether a sticky label or barker – as they move around the store and collect it later from an OKI back-office printer. To save staff time the PoS materials will also be printed in store walk order.

“We saw net tickIT at work at Somerfield, where we have concessions, and were very impressed,” explained Rita Linton, Robert Dyas brand marketing manager. “Pierhouse then showed us how we could personalise the solution for our business, which has a high proportion of promotions running at any time. Net tickIT ensures that all in-store customers easily see all prices, products and offers and is also helping us make better use of our systems and our staff.

“It’s important that we are able to run more flexible and dynamic marketing campaigns to help existing customers and capitalise on the refurbishment of our branches to attract new customers.”