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River Island sees growth with shoppable social

River Island sees growth with shoppable social
Thursday October 24 2019

Fashion retailer River Island is experiencing a 45% increase in average order value after introducing shoppable social content onsite

Following the launch of a gallery of shoppable user generated content on, the fashion retailer also reported that customers spent more than three times longer browsing its web store over a 12 week period, compared to the previous 12 weeks. 


River Island is partnering with Curalate to leverage social content and sell more effectively online. 


It worked with the social commerce specialist to create an innovative integrated wish list feature.


Wish list 


While ‘Shop the look’ technology allows customers to purchase products from images in the gallery immediately, the new function enables those browsing images to directly add specific items to their wish list by clicking on a heart symbol.


Gemma Scarfe, head of ecommerce at River Island, said: “Curalate’s technology has allowed us to create a unique piece of wish list functionality which sits seamlessly within the dynamic design and layout of our site. It’s relevant to the way customers shop.”


River Island saw conversion rates almost triple over the same period too.



Tagged as: River Island | fashion | social commerce | Curalate