The John Lewis Partnership has built a new platform as a key part of its digital transformation

It has recently built a data management platform on Google Cloud to automate decision-making and facilitate access to data across a much broader range.

The Partnership Data Platform (PDP) serves as the basis for artificial intelligence (AI) and machine-learning (ML) projects, allowing for more accurate customer insight and segmentation, and enabling smarter service and better experience. This is a long-term project, serving as the cornerstone of John Lewis & Partners digital transformation strategy.

Changing expectations 

The company has large scale ambitions for its data platform. It wants to migrate more applications and data to Google cloud, and to increase the scope of AI-powered tools.

Andrew MacInnes, CTO of the John Lewis Partnership said: “Innovation is in our DNA. Our enduring strength is built on our uncompromising focus on the customer, for which we need a dynamic way of meeting changing expectations. We believe that the benefits of AI and ML have the ability to transform our business. Building this capability from the ground up would have been impossible for us, and this is why we needed Google Cloud as a partner. Google is helping us to continue innovating around the customer experience, enabled by the cloud.”

John Lewis Partnership is a long-term partner of Google, and rolled out GSuite to their 85,000 partners in 2014