Just Eat orders machine learning

Online food ordering company Just Eat is using machine learning (ML) to power sophisticated consumer recommendations

The development came after Just Eat realised its legacy data vendor wasn’t able to ingest 90% of data produced by its food platform. 

It has now turned to Google Cloud and is making use of features offered by Google Cloud Platform, including BigQuery for running analytics on its customer data set and Cloud Pub/Sub for messaging app users with relevant offers in real-time.

Just Eat has also created its own proprietary Customer Ontology framework, which today contains 5.5 billion features that better understand consumers’ behaviour and food habits, and provides insights into previous visits. 

Matt Cresswell, director of customer platforms at Just Eat, said: “The changes we’ve made to the platform mean they can access the dishes they enjoy at the touch of a fingertip, and find inspiration to discover new dishes they’ll love. We’re grateful to Google Cloud for helping us support our customers on their culinary explorations.”