Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Taco Bell fires up personalisation

By Retail Technology | Wednesday January 15 2020

Mexican-inspired fast food chain Taco Bell is increasing the personal issuing of its customer service

Taco Bell is working with Certona to personalise menu recommendations and offers for registered users of its mobile app.

This solution enables Taco Bell to support individual guest preferences, past dining history, location, weather and restaurant specific menus and pricing.

It plans to show guests the most relevant menu items, promotions and content based on a particular individual and visit.

Tailored experience

Additionally, the company accounts for different menu items and pricing across regions to provide guests a tailored experience.

“Taco Bell is all about satisfying our fans with the most craveable dining experience imaginable. Of course, we know each of our fans has their favourites and their own preferences. As a forward-looking company, we’re using the latest machine learning and AI technology to better deliver on those individual preferences,” said Derrick Chan, director ecommerce for Taco Bell.

 

Related items

Denny’s UK gets tasty order & pay update

By Retail Technology | Retail Technology

The River Café cooks up delivery upgrade

By Retail Technology | Retail Technology

Wendy’s opens first UK delivery kitchen

By Retail Technology | Retail Technology

Wendy’s serves up delivery kitchens

By Retail Technology | Retail Technology

Pizza Hut gets tasty insights

By Retail Technology | Retail Technology

PizzaExpress slices into costs with new tech

By Retail Technology | Retail Technology

Wasabi heats up loyalty programme

By Retail Technology | Retail Technology

COVID-19: Hospitality companies sign up to app ahead of lockdown return

By Retail Technology | Retail Technology

Papa Johns serves up digital receipts

By Retail Technology | Retail Technology

Hakkasan puts new payments on the menu

By Retail Technology | Retail Technology