Electronic shelf label manufacturer claims to have launched the most cost-effective epaper display for the large-scale hypermarket sector
Electronic shelf label manufacturer claims to have launched the most cost-effective epaper display for the large-scale hypermarket sector
ZBD, the ‘epaper for retail’ specialist, has announced a new electronic shelf label (ESL), the epop 55, designed for the US and European hypermarket sectors typically stores with over 40,000 stock-keeping units (SKUs).
The company said epop 55 offers almost double the screen area of comparable shelf edge displays on the market today. ZBD’s bistable LCD offers excellent image detail and capability to display full graphical content such as logos and scannable barcodes.
Dynamic display for flexibility
The epop 55 has been designed for large-format retail outlets that wish to convey more comprehensive information to their customers, particularly promotions, but also additional consumer advice and even competitor data.
Within the highly automated hypermarket environment, the company added that the larger screen will also be used when the displays are in operational mode, during replenishment periods for example, to convey remerchandising and management information graphically.
The epop 55 enables a fast return on investment (ROI) with its rich content display, according to its maker. Coupled with ZBD’s light-touch infrastructure, it brings a functional and cost-effective solution for the specific needs of the US and European hypermarket sectors, it added.
Real-life retailing design input
Jann Naef, ZBD director of product marketing, said: “We have been working with innovative retailers in the US and Europe to arrive at the design of the epop 55, so we are confident that the extra screen-size and readability will deliver a great business tool to unlock the full benefits of epaper in retail.”
“Our customers benefit from accessing ZBD’s world-leading team of scientists and engineers dedicated to solving their needs. Because the inventors of this technology are still part of our company today, we can respond rapidly to our US and European customers and partners and deliver more screen size and functionality for little extra cost,” added Naef.
As with ZBD’s epaper range, which comprises the epop 50, 300 and 500, the epop 55 is fully graphical and includes all the standard features of the epop 50. It is designed to fit into ZBD’s low-touch Bounce communication system, providing retailers with an integrated ESL solution. The company added that each Bounce Communicator can support thousands of updates per hour across a full store.
