Menswear retailer achieves cost savings and maximise sales with multichannel retail system

Menswear retailer achieves cost savings and maximise sales with multichannel retail system

Nigel Hall Menswear have selected PrimaNet from Prima Solutions to manage both their wholesale and retail operation, allowing them to use a single stock holding for all channels.

The benefits to the business operation include more efficient automated processes, precision planning, lower costs and improved profitability.

“We were looking for a true multichannel software solution that could provide merchandising capability across our wholesale business, retail stores and our concessions in different types of department store – all from one pool of stock,” explained Mike Hardy, operations manager at Nigel Hall Menswear. “For us, the key driver is to be able to maintain stock as efficiently as possible and then buy and produce stock much more accurately.

True multichannel integration

“All stock is now managed under one roof and PrimaNet provides us with real-time stock visibility across the whole business. Not only does this deliver significant cost savings, it also enables improved customer service and maximum sales of each item across all channels,” he added.

Nigel Hall Menswear has become recognised as a high quality menswear fashion brand since its launch over 20 years ago. As well as wholesale supply, they now operate a multichannel retail business with their own stores in London, an online store launched in 2009 and concessions nationwide in Harvey Nichols and Selfridges and Brown Thomas of Ireland. The company has seen strong growth in the last two years, including the opening of five new stores, and has recently replaced its IT systems with PrimaNet to support growth plans for their multichannel retail business.

Sector expertise proves critical

For such a business-critical project, it was important for Nigel Hall Menswear to work with a proven, project-focused and software partner. Prima Solutions focus entirely on the clothing, footwear and accessories sector with a reputation for working in close partnership with clients to deliver real business benefits and a fast return on investment.

“We have been really impressed with the quality of the people and project management provided by Prima Solutions on this key project”, continued Hardy. “The Prima Solutions team really understand how a clothing business operates – they even highlighted things we hadn’t considered ourselves.

“Their industry knowledge is exceptional and they very quickly and efficiently got to understand our business in great detail, putting things into practice to meet our own specific business requirements.”

Nigel Hall Menswear founder and managing director, Nigel Hall added: “The reputation that Prima Solutions has in this market is excellent and they have certainly lived up to it here.”