Rich media platform helps push online sales for sportswear retailer

Rich media platform helps push online sales for sportswear retailer

The sportswear retailer, JD Sport’s website has seen sales grow since implementing both Adobe-owned Scene7 and Omniture in 2008.

Its e-commerce site, which has several million monthly visitors is using Scene7’s Dynamic Imaging across all of its product categories to allow users to see fine detail; enabling them to make more informed purchase decisions. It’s also helping the retailer to reduce return rates.

“We’ve renewed our contract with Scene7 because we believe that rich media is cost-effectively helping us to improve and grow our e-commerce operation,” said Mick Peek, head of e-commerce at JD Sports.

Getting up close and personal

“It’s important that our customers have the best idea possible about what they are buying, so we’re emulating the in-store experience as far as we can – from being able to view the ‘feel’ of a fabric to individual stitches on a garment. Since implementing Scene7 combined with the Omniture merchandising system, our e-commerce sales have continued to grow.”

JD Sports, which has 400 stores across the UK, launched its first transactional website in 2000. It stocks over 50 sports and fashion brands for adults and children. Pentland Group, which also owns Lacoste and Speedo, is the majority shareholder in the company.

“Shoppers want to be able to see multiple angles and views of products along with the ability to zoom in deeper to examine details,” said Sheila Dahlgren, Senior Director of Product Marketing at Adobe Scene7. “By continuing to leverage our rich media platform, JD Sports is able deliver high-quality imagery; improving customer experience and increasing sales. It’s also reducing time and staff resources spent on image management, as well as speeding the time it takes to get products to market.”