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Retail Technology, Retail technology News

London 2012 online store opens its virtual doors

Monday May 10 2010

Borders-free trade is first to capitalise on official retail opportunity around next Olympic games

London 2012 logoBorders-free trade is first to capitalise on official retail opportunity around next Olympic games

 

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has launched its official online shop.

 

The website launches initially with approximately 250 lines of product including clothing, collectables and pin badges. By summer 2010 there will be 500 lines of product and it will eventually grow to sell thousands of London 2012, TeamGB and ParalympicsGB products in the coming months and years.

 

Major fundraising opportunity

 

Retail of official Games-related merchandise plays a vital role in funding of the Games in 2012, contributing to LOCOG’s £2 billion budget. LOCOG has signed more than 30 licensees to produce London 2012, TeamGB and ParalympicsGB products. These include the likes of the Royal Mail, Royal Mint, Hornby, Letts Filofax and Links of London.

 

The online shop marks the first stage of LOCOG’s retail plans, which will eventually see London 2012 products sold at dedicated London 2012 shops and via other retail outlets.

 

LOCOG chairman, Sebastian Coe, commented: “People love to collect Olympic or Paralympic souvenirs, it’s a key part of the Games-time experience. Over the next two years or so more and more product will be available both on our online shop and at other outlets, helping people to celebrate the Olympic Games and Paralympic Games coming to the UK.”

 

The online shop has been developed and built by London 2012 licensee, eCommera.