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ACHICA selects operational fulfilment partner

Tuesday May 18 2010

Exclusive online private members store partners with GSI to pick, pack and dispatch luxury products

ACHICA, the newly launched UK online private members store that offers luxury, lifestyle brands at exclusive prices has entered into a new partnership with e-commerce and multichannel solutions provider, GSI Commerce.

Under the agreement, GSI is providing a pick, pack and dispatch solution to ACHICA for its UK and European customers, integrating its systems with the company’s design and hosting agency. 

As soon as an ACHICA promotion is concluded, orders are confirmed to suppliers and products are shipped directly to GSI Commerce’s UK warehouse in Manchester. Once the items are received and confirmed on GSI’s systems, customer orders are released and items are packed and dispatched. Due to the fragile nature of some of the products, such as glasses or mirrors, GSI Commerce also repackages items to ensure that they are fit for dispatch.

Matching luxury demand

Will Cooper, co-founder of ACHICA, commented: “This is a very exciting time for ACHICA and before we launched, we wanted to be sure that our chosen operational partner would be able to match the high-quality experience that we give to our customers online within a very tight deadline. 

"In our initial meetings, GSI clearly demonstrated their expertise in the fulfilment and carriage management area as well as their technology experience of system set-up and file integration. As a new company – one that was looking to work to a tight launch date, right after the peak season – we were and continue to be very impressed by GSI’s enthusiasm to make our business a success. We are excited at the prospect of a successful ongoing partnership.”

Closely aligned to brands

Steve Davis, executive vice president and international president of GSI Commerce commented: “ACHICA is a company doing some truly innovative work in a market that has previously been under represented in the UK. 

"With an invitation-only membership model, it’s clear that the company wants to offer its customers a highly exclusive experience, closely aligned to the luxury brands they sell. We recognised the importance of sustaining the customer’s experience past the browser and through our services, are proud to play a part in the company’s growth and future.”

Tagged as: ACHICA | flash sales | online | digital | e-commerce | multichannel | supply chain | fulfilment | delivery | pick | pack | dispatch | GSI Commerce