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Retail Technology, Retail technology News

Anthropologie hits Europe with online store

Monday June 21 2010

Anthropologie has chosen technology from on-demand e-commerce provider, Venda as the basis of online European expansion

Anthropologie has chosen technology from on-demand e-commerce provider, Venda as the basis of online European expansion

 

Anthropologie is a successful high-end women’s apparel, accessories and home furnishing retailers in the US. The retailer’s launch into Europe consists of two flagship stores in central London, complemented by the new e-commerce site.

 

Urban Outfitters, Anthropologie’s sister company, started using Venda to maximise profits five years ago. Wanting to repeat the year-on-year growth in online revenue experienced through Urban Outfitters in Europe, Anthropologie came to Venda to establish its presence in the UK and European markets. Expansion into other European languages is part of the future plans.

 

Proven experience is key

 

Venda said its platform offers a pioneering e-commerce solution and delivery model enabling a more cost-effective solution for merchants without sacrificing flexibility, quality, or the integrity of the brand.

 

Michael Robinson, previously in charge of Anthropologie’s US website and now head of e-commerce at Anthropologie Europe, commented: “Based on the experience of our sister company, Urban Outfitters, which has seen impressive growth for the last four years, it was a no-brainer to use Venda’s offering. The solution was easy to roll out, with a quick turnaround time of six months. We are now able to begin our journey of replicating Urban Outfitter’s ecommerce success in as short a time as possible.

 

“The hallmarks of innovation, artfulness and good design, which Anthropologie customers have come to love and expect from their shopping experience, have been wonderfully translated to our European online site on the Venda platform.”

 

Eric Abensur, Group chief executive of Venda, added: “Anthropologie is leading the way amongst retailers seeking to optimise the online channel. Recognising the potential of ecommerce in maximising profits should be a key focus for companies wishing to stay competitive and current in today’s market.”