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Retail Technology, Retail technology News

Virtual hair colouration in-store kiosks launched

Thursday July 1 2010

New EZface technology takes the guesswork out of choosing a new hair colour

New EZface technology takes the guesswork out of choosing a new hair colour


EZface, the virtual makeover technology specialist, yesterday launched its newest technological innovation: the EZface Virtual Hair Colouration In-Store Kiosk.


The application said its latest product is set to transform hair colouring product purchase habits by enabling consumers to colour their hair at the touch of a screen.


Launched at The Global Summit of the Consumer Goods Forum in the L’Oreal Innovation Zone, the EZface Kiosk features the company’s patented Virtual Mirror Application (VMA), which provides a photorealistic preview of hair colour applied to the consumer’s photo.


Specilaised interactive shopping


The technology features an intuitive camera and sophisticated algorithms to analyse the consumer’s photo. Taking into account the consumer’s skin tone, facial features and hair colour, it then applies the new hair shade directly to the consumer’s hair on their photo. The kiosks provide a true-to-life personalised preview of the customer’s new look, eliminating any doubt or worry as to whether the chosen hair colour will complement their appearance, according to its developer.


“The Virtual Hair Colouration Kiosk is an exciting development in the hair colour marketplace and will revolutionise how women buy hair colourants in stores,” said Ruth Gal, EZface co-founder and marketing vice president. “The application contains a smart diagnostics engine that prevents the consumer from making the wrong choice. By showing the predicted result, customers are no longer faced with uncertainty or potential mistakes.”


The virtual hair colourant kiosk follows on from the successful launch of the company’s Virtual Make-Up Kiosk, which EZface said accurately applies a wide range of cosmetic products including foundations, lipsticks, mascara, powders and eye-shadows to consumer photos. The in-store Hair Colouration Kiosk is designed to complement the EZface Virtual Make-Up Kiosk, providing a holistic solution for cosmetics and hair colour consumers and retailers.


Running IBM AnyPlace


EZface is an IBM business partner and both applications run on the IBM AnyPlace Kiosk platform. The collaboration with IBM enables EZface to provide a one-stop-shop solution that includes Kiosk hardware, in-store installation and maintenance services.


“The Hair Colouration Kiosk is well-suited to both the retail and salon environments” said Rami Orpaz, EZface co-founder and chief executive. “The kiosks can be implemented across in-store, web and mobile platforms and easily integrate with any database, e-commerce, CRM [customer relationship management] systems or loyalty schemes, providing retailers with a valuable means of demonstrating innovation and tracking user behaviour and preferences.”