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Workforce management brand reinforces that time is money in workforce management and "every second counts"

Workforce management brand reinforces that time is money in workforce management and "every second counts"

 

Accu-Time Systems (ATS) has revamped its branding to better communicate the company’s commitment to providing highly efficient, robust, and reliable time and attendance (T&A) and workforce management (WFM) products.

 

A new company logo, font, tagline, and brand imagery were unveiled at the Society for Human Resource Management Annual Conference in San Diego.

 

US-based ATS said it has been providing rugged, reliable, precise, and efficient T&A and WFM terminals for nearly twenty years, recognising that, in workforce management, time equals money.

 

Making “every second count”

 

In fact every second counts, as Peter DiMaria, president of ATS, explained: “If an employer has 5,000 employees that clock in and their time recording is off 2 seconds per hour for each employee all day, all week, all year that totals nearly 5,778 hours per year being either under or over-reported. That’s a lot of hours and a lot of money. And that’s why our new corporate tagline is ‘Every Second Counts’.”

 

Larry Dawson, vice president of marketing at ATS, added: “The old ATS brand is recognised around the world and has represented a solid, reliable company. But as ATS has grown and added new products and services we realised that our brand image was not keeping up with our progress. Our new image, while keeping elements of the old, represents the same reliability that ATS and our products have always provided but also demonstrates our commitment to bringing proven, precision technology to our customers in dozens of countries.”