Retail Technology
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New technology to manage retail operations nationwide, reducing staffing costs by and integrating with payroll systems

New technology to manage retail operations nationwide, reducing staffing costs by and integrating with payroll systems

 

UK and Ireland bookmakers, Paddy Power, has licenced the online staffing scheduling solution ‘Shopworks,’ from mobile marketing and customer relationship management (CRM) technology provider Piri, which was recently acquired by Mobile Interactive Group.

 

The deal will enable Paddy Power, which has a huge online and offline retail operation, to centrally manage its staffing rotas making significant time and cost savings of 7% a year.

 

Solution to scale and streamline

 

Piri’s Shopworks is best suited to global retail businesses with large headcounts that need to manage and organise staffing rotas in a timely and cost effective manner, according to its vendor.

 

Ed Brown, UK retail operations manager for Paddy Power, said: “We’re really excited about working with the new system. Once you see it in action it makes you wonder why no one built this product before.

 

“It’s going to enable us to run much smoother operations – the social responsibility reporting ensures an efficient way of way of complying with the gambling commission where we’re required to collate a report from every shop, every day, as well as market share and manager reporting modules. This kind of in-depth functionally and reporting on the shops progress will create a powerful management tool to help drive our top line.”