Award winning hotel brand deploys new management system across business

Award winning hotel brand deploys new management system across business

Independent hotel chain, Jurys Inn, has started to roll out the IDeaS V5i On-Demand Revenue Optimisation Solution across its brand.

Awarded Best Independent Brand at the 2010 Business Travel awards, Jurys Inn is renowned for offering value, warm and friendly service, and contemporary accommodation in the city centre locations. With 30 hotels in its current portfolio, and plans for further expansion over the next two years, Jurys Inn is at the forefront of the mid-market hotel industry.

Growth necessitates automation

With a view to strategically improve revenue management practices and overall profitability, Jurys Inn felt it was the right time to fully automate its revenue management after a successful trial of the IDeaS V5i Revenue Management Solution across three separate Jurys Inn properties.

“We are incredibly pleased to have chosen IDeaS as our valued partner when it comes to fully automating our revenue management systems,” said Gill Harris, sales and marketing director for Jurys Inn. “We were particularly impressed by the system’s ability to learn and respond quickly to changing market conditions and the quality of support and response that we got from the IDeaS team in the early stages of implementation.”

Making the most of the business

Cheryl Hawksworth, regional sales manager for IDeaS in the UK and Ireland added: “I firmly believe that, with the support of IDeaS Solutions & Services, Jurys Inn will have the ability to revenue manage at the highest level and gain a real advantage over their competitors over time. This is a journey that is just beginning, and all of us at IDeaS are immensely proud to be a part of it.”

With the start of the company wide rollout, each Jurys Inn property will benefit from optimised forecasting and pricing, increasing the company’s revenue potential and competitive advantage.

Harris concluded: “As an independent hotel brand, with the aim of delivering a high standard of accommodation and friendly service in each of our hotels, we were pleased to be able to see the same high level of service reciprocated from IDeaS as our partner. In particular, the constant commitment to ongoing development of ways to improve the V5i system means we can feel secure that we will always be maximising our revenue potential both now and into the future.”