Best Buy UK chooses affiliate

September 3, 2010

US electronics export partners exclusively with Affiliate Window

Consumer electronics retailer Best Buy UK has agreed an exclusive contract with UK performance marketing network, Affiliate Window.

Best Buy UK’s affiliate marketing campaign is due to launch in the autumn and will be an integral component to the success of a new transactional website, which launches simultaneously. The site is expected to include innovative elements such as ‘My Best Buy’, the company’s customer retention and rewards programme and a consumer forum, as well as advice for those seeking knowledge and inspiration.

Providing web publishing accesss

Partnering with Affiliate Window will provide Best Buy UK with a diverse range of website publishers committed to driving their online business forward, according to the network provider. The membership reach of cashback and loyalty portals and array of content affiliate sites, combined with Best Buy’s extensive range of promotional tools, such as comprehensive product feeds, would further establish the company’s differentiating credentials in the UK consumer electronics market, it added.

DeVere Forster, managing director online for Best Buy UK, added: “Today’s announcement marks the beginning of the next stage in the development of Best Buy UK online. We’ll be working closely with Affiliate Window and the broader publisher community to ensure that the launch of our transactional website in the autumn builds on our already established and ground-breaking presence online, and provides our customers with another way to shop with us.”

Mark Walters, managing director for Affiliate Window, said: “Adding Best Buy UK to our growing portfolio of blue chip clients further signifies the value that our affiliate partners can deliver. Best Buy UK has a progressive outlook towards affiliates and I’m confident we will see the company using relationships and tools in equal measure to maximise opportunities for all parties.”