Boohoo.com assigns online affiliate

September 6, 2010

Online fashion retailer boohoo.com appoints R.O.EYE for affiliate marketing campaign following rapid business growth

Boohoo.com has appointed affiliate marketing agency R.O.EYE to run a new affiliate campaign, following business growth of 150% over the past year.

The fashion retailer, which emulates catwalk trends and offers the latest designs before they hit the High Street was founded in 2006 and is now the UK’s fastest growing online fashion retailer for women.

R.O.EYE will work with boohoo.com to increase affiliate activity; reaching customers on the sites where they spend most of their time.

“The business is seeing phenomenal growth,” said Paul Hurst, online marketing manager at boohoo.com. “We needed to appoint an agency that was well-placed to support us. R.O.EYE has a proven track record within the retail market, with significant experience as lead agency on pan-European affiliate programmes.

Experience essential for growth

“Its comprehensive technical solutions and strong account management offers boohoo.com an ideal platform to continue growing its business. R.O.EYE also has a strong understanding of how affiliate activity fits into our wider marketing plan.”

Boohoo.com also plans to introduce tools and gadgets to better showcase products and engage with customers.

“We’ll help boohoo.com to build on its strong offline presence by expanding the affiliate programme to where customers spend a lot of time online,” said Mark Kuhillow, managing director of R.O.EYE. “Ultimately, our work with the company will increase brand awareness and generate more sales.”