Jammy social media win with Comet

January 6, 2010

Electrical retailer takes agency to manage social media marketing

Comet has appointed Jam, i-level’s social media unit, to handle its social media account, after a four-way pitch with three other undisclosed agencies.

This is the first time Comet will use social media in its marketing, and Jam’s brief will include reputation management and buzz research.

Online strategies extend customer commitment

Alex Miller, Head of Jam commented: “We’re thrilled to be working with Comet. It’s an exciting brand and a massive opportunity for the retailer to demonstrate its commitment to customers and communities online.”

Since it was launched in March 2008 with the aim of helping marketers understand the social media environment, Jam includes Renault, Turner Broadcasting, Absolute Radio, Samsung, Next, the FA, Specsavers and COI among its clients.