Laura Ashley to improve online sales tracking

March 9, 2010

Online tagging system to improve sales and marketing visibility for retailer’s online business

Fashion and home furnishings retailer Laura Ashley is to implement TagMan, the single tag online tracking system, to track online sales and manage the tags on lauraashley.com.

The TagMan system, which enables all the tracking tags on a site to be housed and managed through a single tag, will be used to tell the click-path any customer makes in buying from the site. This will enable campaigns to be easier to implement and award commissions.

Streamlining sales, marketing management

It won the 2008 Econsultancy Innovation Award in the web analytics category where the judges said: “The creation of a single system and interface through which tags can be deployed is a significant innovation that can help remove the burden caused by the proliferation of tags, as well as enabling complete campaign tracking.”

Jon Baron, general manager of TagMan, commented: “Laura Ashley is a fantastic brand to be working for. Tagging is at the heart of how innovative online players like Laura Ashley can increase the effectiveness of their online marketing efforts and independent solutions like TagMan are crucial to putting control of tagging back into the hands of client advertisers.”