Oasis wins national award
March 8, 2010
An ‘Oasis’ of technology wins retail technology award for fashion retailer
Fashion retailer, Oasis, has been awarded “Retail Technology Initiative of the Year” for the launch of its iPhone Application at the Oracle Retail Week Awards 2010, dubbed the ‘High Street Oscars’.
Oasis fought off stiff competition from the grocery and electrical sectors to be awarded the accolade for its iPhone app, which was designed to enhance the shopper experience.
Increased engagement and interaction
The app also enables increased engagement with customers as smartphones play an increasing part in how they live their lives. The application was downloaded 24,549 times over a four-month period, providing Oasis with a new sales platform and communication tool, while enabling their customers to shop and find out about the latest trends through their iPhone whilst on the move.
Tim Danaher, editor of Retail Week said: “Mobile commerce is set to play a really big role in retailing in years to come, and with the development of this iPhone app, Oasis really is ahead of the game. Their success shows that technological innovation in retail isn’t just about introducing complex new systems, and that relatively small but imaginative projects like this can have a real impact by capturing the imagination of customers.”
Sarah Taylor, Oracle Retail industry director, added: “These important awards recognise the achievements of those individuals and organisations that make British retail great. Oracle is committed to supporting the development of excellence, innovation, creativity and agility within retail businesses and we offer our congratulations to Oasis for this accolade.”
Awards recognise best in UK retailing
An established event in the UK retail industry calendar, a total of sixteen awards were presented at the Oracle Retail Week Awards ceremony, held in London’s West End last week. The remaining fifteen winners were as follows:
The Oracle Retailer of the Year; Primark
The Heidrick and Struggles Retail Leader of the Year; Mark Price, Waitrose
The Wipro International Retailer of the Year; Walmart
The Home Delivery Network Speciality Retailer of the Year; Pets at Home
Emerging Retailer of the Year; SuperGroup
The Deloitte Employer of the Year; Pets at Home
The BT Customer Service Initiative of the Year; Lloydspharmacy, Online Doctor in Pharmacy
The Philips Lighting Product Innovation of the Year; Boots, No7 Protect and Perfect
The Environcom Responsible Retailer of the Year; The Co-operative
The American Express Store Manager of the Year; Pete Ware, Homebase, Orbital Shopping Centre, Swindon
Shopping Location of the Year; Union Square, Aberdeen (Hammerson)
The Land Securities Store Design of the Year; Primark, Bristol
Retail Advertising Campaign of the Year; Specsavers, “Should’ve gone to Specsavers”
The Brandbank Online Retailer of the Year; Amazon