SPAR is neighbourhood network pioneer

September 2, 2010

CJ Lang becomes first to sign up to new Amscreen digital signage offering

Digital signage company Amscreen recently said it is expanding its retail digital signage offering north of the border in an exclusive deal with CJ Lang’s SPAR store network in Scotland.

The five-year deal, with the largest convenience store network in the region, marks the launch of Amscreen’s neighbourhood convenience network with the company having expanded their petrol forecourt offering, said the company.

Local delivery, national scale

The deal will see digital signage screens installed in 91 SPAR-owned stores across Scotland and will provide support to the retailers by promoting the latest offers and company updates, said the company. In addition, the network will carry national advertising, which will be sold by Amscreen’s media sales partner, Digicom.

CJ Lang, which supplies to all of Scotland’s 380 SPAR stores, dominates the independent market and is the first to benefit from the new neighbourhood convenience network, said the company. Amscreen hopes the deal will reflect the success of the forecourt digital network, which it said now reaches out to more than 35 million people each fortnight and currently has advertisers such as Amex, Visa, B&Q, Camelot, Red Bull and Lucozade.

Minimising instore management

In addition, the neighbourhood convenience network also will use bespoke ‘plug and play’ technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site, according to the company.

“The initial trial which we carried out in a handful of our SPAR-owned stores, demonstrated that Amscreen would make a positive contribution to our business,” said Philippe Rondepierre, business development controller at SPAR Scotland. “Working with a media outlet such as Amscreen allows us to cater our promotions and offers to our audience in a new, unique way that is sure to catch their attention. I would also like to praise Amscreen executives for their professionalism and cooperation throughout the test and roll out planning phase.”