TalkTalk attracts new customers with ONELAN

September 7, 2010

Broadband provider takes on digital signage for pilot shop

ONELAN Digital Signage has been chosen by TalkTalk to attract and communicate to new customers.

TalkTalk wanted a means of attracting new customers into their pilot shop and selected digital signage as an effective tool for advertising their products and engaging people.

ONELAN digital signage was chosen as the most cost effective solution for TalkTalk’s requirements. ONELAN’s solution was also selected for its ease of use and ease of integration with TalkTalk’s existing IT infrastructure.

A ONELAN NTB 5505 is installed displaying content on 40 and 46-inch LCD screens throughout the store and a 3-by-3 video wall configuration. The digital signage is fully integrated with the audio system.

Keeping pace with dynamic content

ONELAN’s digital signage is used to show a range of content including TalkTalk’s live TV channel, proprietary video advertisements and RSS news feeds. The content is managed and updated onsite.

The main benefits of the digital signage system for TalkTalk are the fast transitions between different advertising that can be shown to clients as well as the ease of use for the individual changing the content.

“The ONELAN product gives us the flexibility to quickly update our customer messaging in a wide range of really engaging formats which is a must for a leading broadband company,” said Maggie Roxburgh, TalkTalk general manager.