Triquestra fashions multichannel Pumpkin Patch project

August 31, 2010

Infinity RMS gives retailer the ability to launch the same promotions across all channels in five countries and currencies

Pumpkin Patch recently launched a new facility to offer customers the same pricing and promotions whether they are shopping online or at its physical stores.

This online and in-store pricing and in-store integration is possible following the completion of a global multichannel project by Triquestra, the retail management software company. In addition, Pumpkin Patch can now manage pricing and promotions at its online and offline businesses independently of each other.

The international baby, children’s and pre-teen fashion brand, has web store databases that span five countries and currencies, namely Australia, New Zealand, the US, UK and Ireland. The company worked with Triquestra to deliver a solution linking its core offline pricing and promotions database with these databases. Thanks to the Infinity RMS engine, it now has the same control over pricing and offers across all channels with reduced manual input, and can identify sales trends as they happen.

Implementation methodology as key as system

With a staggered global roll out concluding in February 2010, the Triquestra component of the project took just two months to deliver and used an Agile delivery approach that provided both speed and responsiveness to meet the evolving business requirements.

Triquestra’s up-to-date international market expertise, cultural fit and capability in delivering the project was a key factor for Pumpkin Patch.

“We worked with Triquestra to deliver some smarts around our fashion brand that meant our loyal and valued customers will be able to get the same promotions and pricing, as they do going into our stores. That consistency of experience is critical for us,” said Zarina Thesing, general manager of information technology (IT) at Pumpkin Patch.

“We gained two tangible business deliverables; the ability to respond to market changes and to quickly launch new promotions across all channels, and the flexibility to create new types of promotions to surprise and delight our customers,” added Nick Stewart programme manager at Pumpkin Patch.

Kelly Brown, chief executive of Triquestra, added: “By delivering one source of the truth in pricing for Pumpkin Patch, we’re lowering the cost of business while improving the customer experience. And that’s our ultimate objective for every client engagement.”