Cath Kidston enhances online and mobile shopping

Thursday January 1 1970

British lifestyle brand Cath Kidston is overhauling its online and mobile shopping experience for customers

The retailer has chosen Oracle Maxymiser to help test, target and personalise its new responsive website to best serve the habits of modern consumers.

Cath Kidston has seen its ecommerce business grow significantly in recent years and the company is now working with Oracle to test and fine-tune its new responsive website, focusing on a number of performance criteria including:

• Easier product searches

• Faster checkouts

• Reduced cart abandonment

• Improved sales conversion rates, and

• A more seamless end-to-end user experience

The new website will launch mid-November, but testing and optimisation with Oracle Maxymiser will be a continuous process to ensure the retailer stays on top of changing customer expectations and shopping habits.

Lynn Ritson, global ecommerce director at Cath Kidston, said: “With our website overhaul, we are embracing the next phase of our journey and Oracle is playing an integral role in helping us to deliver an online experience that will delight our customers.”

In addition to Oracle Maxymiser’s testing capabilities, Cath Kidston is using the platform to deliver greater personalisation to its customers.

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