Build-A-Bear overhauls digital offering

Thursday January 1 1970

Toy retailer Build-A-BearWorkshop has completed a major re-imagining of its its digital experience for customers

It charged Lyons Consulting Group with overhauling its ecommerce strategy, design and platform implementation services as well as the launch of new sites in the US and UK.

Built on Salesforce Commerce Cloud, the sites feature a fun, immersive brand experience that brings to life the Build-A-Bear store experience, where guests create their very own furry friends using a hands-on, interactive process.

The centrepiece of the site is “The Bear Builder,” a fully integrated, interactive application that guides visitors through the process of creating a customised bear.

“We feel like we picked a great partner to support our digital initiatives,” said Mike Early,

senior MD of IT for Build-A-Bear Workshop. “The Lyons team has demonstrated a very high level of commitment, expertise, and creativity. We are incredibly happy with the results and look forward to continuing to work with them as we further enhance our new platform.”

Build-A-Bear now has a flexible, scalable solution to drive innovation and growth for many years to come.

The project also included several technology integrations including Salesforce Marketing Cloud, Deck Commerce, CyberSource, Avalara, and Channel Advisor.

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