Retail planning and fulfilment a good fit for Clarks

Thursday January 1 1970

Footwear brand and retailer Clarks is looking to deliver a more customer-centric experience to global consumers with new retail planning and order fulfilment software

The company has selected JDA Retail Planning and Intelligent Fulfillment solutions to create a global planning process that aligns the company's central and regional operations.

This initiative is expected to increase efficiency, drive sales and increase consumer satisfaction across all channels.

Clarks will deploy JDA Retail Planning to build localised assortments for stores and targeted assortments for key accounts and regions that align with corporate objectives.

Omnichannel

Alongside this, JDA Intelligent Fulfillment will allow Clarks to better anticipate the omnichannel demand, and secure high and profitable availability of stock, across all channels, through advanced allocation and distribution processes.

Clarks trades across 100 countries with over 23,000 distribution points stretched across retail, JV, franchise, wholesale and digital channels.

Mike Shearwood, CEO at Clarks, said: "Being able to forecast, plan, source and fulfil orders in

a much more intelligent manner will enable us to increase customer satisfaction and further our growth, ensuring that we remain at the forefront of shoemaking.”

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