Ask The Expert
How personal is personalisation?
In line with RetailTechnology.co.uk’s homepage poll, Bruce D'Ambrosio, the ‘godfather of personalisation,’ discusses the difference between personalisation and segmentation
Is the PC dead as a purchasing platform?
Although the jury is still out according to the Ask The Expert poll on RetailTechnology.co.uk’s homepage, e-commerce expert Phil Rothwell predicts the death of shopping via PC
Is free consumer Wi-Fi a good thing?
The latest in our series of ‘Ask the Expert’ articles explores the potential impact of pervasive wireless communications in retail stores
New survey finds 70% of Brits abandon online carts
The latest in our series of ‘Ask the Expert’ articles explores why new research has found online basket abandonment remains high
Are retailers prepared for the age of the individual?
Given the unprecedented pace of change in the global marketplace, retail IT expert Sarah Taylor discusses how retailers need to adapt to individual customer demands to survive
Does e-retail require new merchandising capabilities?
E-commerce experts, Adrian Gordon and Andrew Fowler, argue that segregated, 'best-of-breed' merchandising systems no longer make sense in today’s time-poor retail world
Should retailers make use of eye-tracking technology?
In the next of our series of ‘Ask the Expert’ columns, eye-tracking technology expert, Simon Griffin, argues those not looking at its potential benefits might be missing a trick
Is retail ready for the wireless revolution?
Ian Kilpatrick, secure IP infrastructure specialist, discusses the rapidly growing adoption of wireless and what it means for the future of IT networks in retail
Will NFC become the m-commerce standard?
With NFC-enabled phones set to exceed 500 million by 2014, the Retail Technology homepage poll asked signage expert Mark Bartlett if he is betting the comms technology will become standard
Contact centres hold service key
As customer service becomes a key differentiator, retail brands are demanding their call centres work even harder, according to contact centre technology expert, Joe Doyle in the next in a series of expert comment
Mobile apps vs. mobile websites?
The next in a new series of expert, exclusive comment asks whether tech-savvy consumers are happier shopping via mobile apps or mobile-optimised websites. This rapid growth area is the subject of the Ask The Expert poll on the Retail Technology homepage
Should Primark launch an online channel?
While the majority of Retail Technology readers say ‘yes,’ the retailer has ruled out a move online despite posting strong sales and operating profit off the back of a strong Christmas season. Find out what the experts think here...