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Making that connection

Date: 10.05.17 | Section: Ask The Expert
Connectivity is essential to the modern retail environment but how do you maximise it? Steve Martin, VP and MD of consulting and analytics Europe at Acxiom, addresses the vital area

Carrefour makes its marketing more effective

Date: 18.07.14 | Section: News
The advertising arm of the Carrefour group has consolidated data from disparate sources to focus its ad investment